press releases

McKenzie Joins Swanson Russell as Interactive Operations Manager

Lincoln, Neb. (June 1, 2009) - Swanson Russell welcomes Jessica McKenzie as Interactive Operations Manager.

McKenzie oversees the day-to-day operations of the interactive department, managing resources, work flow and the process of developing client Web sites, online advertising, e-mail marketing, search engine marketing, multimedia and other digital communications. She directly supervises interactive project managers and web site developers and works closely with all other interactive staff in the agency’s Lincoln and Omaha offices.

McKenzie brings 10 years of interactive marketing experience to Swanson Russell. She served as vice president of operations for Engauge Digital (formerly Spunlogic), an interactive marketing agency based in Atlanta, Ga. She has also worked as an online content manager at NCR, a global technology company. Earlier in her career, McKenzie was a project manager/Web developer at Kaplan Communications, Atlanta, and a Web developer at Abraxis Networks, Norcross, Ga.

A native of Atlanta, McKenzie holds a Bachelor of Arts degree in political science from Agnes Scott College in Decatur, Ga. She is a member of the Society of Human Resource Management.

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full-service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and healthcare. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.