press releases

Swanson Russell Hires McCarthy as Media Planner

LINCOLN, Neb., (June 20, 2008) - Swanson Russell welcomes Jennifer Brammer McCarthy as a media planner in the Lincoln office.

A native of Clayton, N.C., McCarthy comes to Swanson Russell from Winston-Salem, N.C., where she worked as a communications planner. She has a Bachelor of Arts in Journalism and Mass Communications from the University of North Carolina at Chapel Hill.

As a media planner, McCarthy is responsible for selecting media for advertisement placement to assist clients in achieving business objectives. This includes analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers. Her accounts include Rain Bird, Vista Professional Outdoor Lighting, Corona Clipper and PROFILE Products LLC.

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full–service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and health care. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.