press releases

E-Z-GO Names Swanson Russell As New Agency of Record

Lincoln, Neb. (Aug. 26, 2008) - E-Z-GO, the leading manufacturer of golf cars and utility vehicles, has enlisted Swanson Russell as its new agency of record (AOR) for the planning and implementation of its marketing communications.

The partnership follows Swanson Russell’s recent award-winning redesign of the E-Z-GO Web site, www.EZGO.com, and assistance in introducing its revolutionary new RXV golf car. Since beginning to work together in early 2007, E-Z-GO has continuously escalated Swanson Russell’s role in its wide variety of marketing communications.

“The new EZGO.com demonstrates Swanson Russell’s exceptional knowledge of the golf industry and understanding of consumer markets,” said Kathy Searle, E-Z-GO vice president of communications. “The quality of work we received as a result was some of the best I’ve seen. I’m sure this partnership will result in great things for both companies.”

As the new AOR, Swanson Russell will provide a broad range of services to E-Z-GO, including marketing strategy and planning, corporate identity development, media planning and buying, consumer ad campaigns, interactive marketing, collateral material, direct marketing and dealer relations.

“With more than 20 years in the golf industry, our extensive experience made us a great fit to partner with E-Z-GO,” commented Dave Hansen, Swanson Russell’s executive vice president and managing director. “We’re thrilled to apply our marketing communications expertise to their diverse consumer and commercial audiences. After all, it's not every day you have the opportunity to work with an organization as highly respected and recognized as E-Z-GO.”

About E-Z-GO

E-Z-GO, a Textron Company, is a leading manufacturer of golf cars and utility vehicles. E-Z-GO is the golf car of choice of nine of the nation’s 10 largest course management companies. E-Z-GO boasts the largest sales and service network in the industry, with more factory branch locations and independent distributors than any other manufacturer.

More than a maker of golf cars, E-Z-GO is also a leading provider of industrial, turf and utility vehicles for a variety of applications and industries. Products under the E-Z-GO flagship include the Shuttle Personnel Carrier, ST Trail Utility vehicles, and the Clays Car, the world’s first vehicle designed specifically for the sporting clays shooter. E-Z-GO also produces the Cushman line of heavy duty burden carriers.

Founded in 1954 in Augusta, Ga., E-Z-GO became part of Textron Inc. in 1960.

About Textron

Textron Inc. (NYSE: TXT) is a $13.2 billion multi-industry company operating in 34 countries with approximately 44,000 employees. The company leverages its global network of aircraft, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com.