press releases

Swanson Russell Named Agency of Record for Midwest Seed Genetics

Lincoln, Neb. (Sept. 15, 2008) - Midwest Seed Genetics has selected Swanson Russell as its marketing communications agency of record.

Based in Carroll, Iowa, Midwest Seed Genetics provides corn, soybean, sorghum and alfalfa seed to producers. In developing products that meet producer needs, Midwest Seed Genetics seeks out, researches, tests and uses only the best quality seed and components including germplasm, biotechnology traits and treatments.

Midwest Seed Genetics’ parent company is Kentland, Ind.-based Channel Bio Corp., which is also parent company of NC+ Hybrids of Lincoln, Neb. All three companies are Swanson Russell clients. Initial projects for Midwest Seed include advertising, catalogs, Web site work and database marketing.

“We’re proud to be working with Midwest Seed Genetics and look forward to helping the company grow and connect with its customers,” said Dave Hansen, executive vice president at Swanson Russell. “It’s a great fit because of our agricultural knowledge base and expertise gained from working with Channel Bio, NC+ Hybrids and many other ag clients over the years.”

Founded in 1962 and with offices in Lincoln and Omaha, Neb., Swanson Russell is a full-service agency offering advertising, public relations, media, database and interactive marketing communications services. The agency is a recognized national leader in the green and outdoor recreation industries, while also offering specialized expertise in agribusiness and healthcare. For additional information and to learn more about Swanson Russell’s “real connection” approach to communications, visit www.swansonrussell.com.