Nomad Outdoor Brings Its Innovative Edge to Swanson Russell’s Roster

Swanson Russell is proud to announce a new client partnership with Nomad Outdoor, a performance apparel brand known for technical innovation and a deep connection to the hunting community. 

The agency will begin supporting the brand with a public relations campaign centered around a new line of whitetail gear. The launch will reinforce Nomad’s mission to create high-performance apparel for hunters who live and breathe the outdoors. 

Nomad is part of Marolina Outdoor, a company founded in 2014 to meet the needs of serious fishing and hunting enthusiasts. Based in Charleston, SC, Marolina also owns Huk, one of the most recognized names in fishing apparel. Over the years, Nomad has grown into a comprehensive line of technical clothing, footwear and accessories built for pursuit. Its versatile layering system is designed to deliver comfort, stealth and adaptability for changing conditions. 

“Nomad is a brand built by hunters, for hunters — and that authenticity comes through in everything they make,” said Patrick Finnegan, Executive Vice President and Group Account Director at Swanson Russell. “Their commitment to honoring the hunting lifestyle aligns perfectly with our expertise in outdoor brands. We’re excited to help increase awareness for this great brand that hunters rely on, season after season.” 

With decades of experience engaging outdoor audiences, Swanson Russell brings a unique understanding of the mindset and motivations of modern hunters, making the agency a natural partner to share Nomad’s story and elevate its presence nationwide. 

Swanson Russell, the Nation’s Leading Agency for Brands That Work and Play Outdoors, is a full-service advertising and marketing agency in Lincoln and Omaha, NE. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.