Swanson Russell Expands Outdoor Portfolio with New Client Partnerships

Swanson Russell is proud to announce new relationships with Rossi and Heritage Firearms, two iconic brands under Taurus Holdings, Inc. Known for their craftsmanship, reliability and rich histories, Rossi and Heritage are leaders in their respective categories and staples in the shooting sports industry. 

Rossi, founded in 1889, has a legacy of over 130 years in firearms manufacturing, producing affordable and reliable rifles, shotguns and revolvers. Its modern western lever-action rifles are a standout in the market, offering a blend of classic styling and dependable performance. Heritage, renowned for its American-made, single-action revolvers, captures the spirit of the Old West with elegant designs that appeal to casual shooters, cowboy action enthusiasts and hunters alike. 

Swanson Russell will work closely with both brands to expand their reach and engage their core audiences. The agency will leverage its extensive experience with outdoor and shooting sports brands to elevate Rossi and Heritage’s presence and drive long-term growth. 

“Rossi and Heritage are trusted names with a reputation for quality and innovation,” said Patrick Finnegan, Executive Vice President/Group Account Director at Swanson Russell. “We’re excited to put our expertise to work in new and exciting ways for these incredible brands.” 

Both Rossi and Heritage complement Swanson Russell’s proven track record of delivering results in the hunting and shooting industries. With this partnership, the agency will support the continued growth of both brands while championing their values of quality, tradition and innovation. 

Swanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.