Swanson Russell Wins Another First Place at National 2025 Best of NAMA Awards

Swanson Russell earned top national honors at the 2025 Best of NAMA Awards held by the National Agri-Marketing Association, taking home a First-Place award for The Drive Newsletters created for the Cattlemen’s Beef Board (CBB).

The recognition was announced during the national awards ceremony held on April 9 in Kansas City as part of NAMA’s annual Agri-Marketing Conference. This marks the second consecutive year The Drive has been recognized at the national level.

The Best of NAMA program honors the most effective and engaging work in agricultural communications. All entries are evaluated through a two-tiered judging process — beginning at the regional level before advancing to national judging by leading public relations and marketing experts in the industry. National award winners are selected from campaigns that have already demonstrated excellence in their respective regions, making national recognition a true industry distinction.

“Winning a national Best of NAMA award two years in a row for The Drive is an incredible honor for our entire agency,” said Brent Schott, CEO of Swanson Russell. “It represents the kind of thoughtful, audience-first work we strive for, and it wouldn’t be possible without the trust, collaboration and shared goals we have with CBB.”

Swanson Russell has deep roots in agribusiness, with decades of experience supporting brands that serve producers, growers, ranchers and ag organizations. The agency’s long-standing partnership with CBB is a reflection of that commitment.

Sarah Metzler, Senior Director of Organizational Communications at CBB, was also honored by the news of the award. “This accomplishment is truly because of the Swanson Russell team of which I'm humbled to be a part of. I'm just so proud.”

The Best of NAMA program is presented by the National Agri-Marketing Association, the premier organization for agri-marketing professionals. With more than 3,500 student and professional participants across 23 chapters nationwide, NAMA has spent over 60 years delivering education, insights and connections that help advance careers and drive greater impact across the food and fiber industry.

Swanson Russell is the Nation’s Leading Agency for Brands That Work and Play Outdoors. We’re on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities and building trust over time. See the work we’ve created, get to know our approach — then, contact us to see how we can help.