Swanson Russell Wins Big Including Best of Show at AAF Awards

Swanson Russell had a standout night at the 2025 American Advertising Awards (ADDYs), earning over a dozen awards, including the highest honor: Best of Show.

Held on Friday, February 22nd, the annual event hosted by AAF Nebraska celebrates the most creative and impactful advertising work across the state. Swanson Russell’s wins spanned multiple categories, recognizing the agency’s diverse creative expertise and commitment to producing work that resonates.

This year, Swanson Russell earned 14 total accolades across multiple categories including some of the highest honors of the evening:

BEST OF SHOW: Honoring the highest standard of creativity across all entries.

Humminbird — XPLORE + MEGA Live 2 Photography

JUDGE’S CITATION: Recognizing creative excellence and the individual judges’ favorite across all categories.

Humminbird — XPLORE Launch Print Ads

GOLD AWARD: Honoring the highest standard of creativity.

Arctic Cat — 858 in 8.58 Video Series
Arctic Cat — Model Year 25 Campaign
Humminbird — XPLORE + MEGA Live 2 Photography
Irish Setter — VaprTrek Launch Video
Swanson Russell — Snowball Slingshot Landing Page
Textron Aviation — 2024 CMA Awards

SILVER AWARD: Recognizing outstanding creative work.

Humminbird — MEGA Live 2 Launch TV
Humminbird — XPLORE Launch TV
SiteOne — Stronger in 60 Video Series
Swanson Russell — Snowball Slingshot for Good Campaign
Textron Aviation — Product Brochures
UBT College Savings Group - NEST — Their Future’s Worth Campaign

“Winning Best of Show is an incredible honor and a testament to the talent, passion and dedication of our entire team,” said Greg Wiley, Chief Creative Officer. “But each award represents the creativity that drives us to push boundaries and produce meaningful work. We’re especially grateful to our clients for their partnership — their trust allows us to produce work that stands out and makes an award-winning impact.”

The American Advertising Awards is one of the signature events of the American Advertising Federation (AAF), a national organization established in 1905 to serve as the “Unifying Voice for Advertising.” With over 150 clubs and nearly 35,000, AAF connects and leads the industry by celebrating creative excellence, fostering innovation and championing professional growth.

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