Why Data Privacy Should Top Your Business Agenda in 2025

The digital age has made personal data a valuable commodity, one that businesses and agencies today rely on to make their marketing better for consumers online. But with great value comes great responsibility. Consumers are increasingly aware of how their data is collected, stored and shared — demanding higher levels of security and transparency from businesses.

For companies, ignoring data privacy is no longer an option, especially as laws like the General Data Protection Regulation (GDPR) in the EU, the California Consumer Privacy Act (CCPA) and the Nebraska Data Privacy Act (NDPA) impose stricter rules and steeper penalties. This year, enhancing your data privacy strategy isn't just about legal compliance — it's a competitive advantage that builds trust and loyalty.

Understanding Key Data Privacy Laws

Data privacy regulations around the world set the tone for how businesses must handle sensitive information. Knowing what applies to your organization is the first step toward compliance. Here’s a quick overview of some of the major laws that shape how we collect data online:

General Data Protection Regulation (GDPR)

The European Union's GDPR, enacted in 2018, is considered the gold standard of data privacy laws. It affects any business that collects data from EU citizens, regardless of the company’s location. GDPR mandates transparency in data processing, secure storage and rights for users to access or delete their data. Non-compliance can result in penalties as high as €10 million ($10.25 million) or 2% of annual global revenue of the previous year.

California Consumer Privacy Act (CCPA)

A pioneer in U.S. privacy law, the CCPA gives California residents control over their data. Companies must disclose what information is collected, why it's collected and how it’s used. Consumers can opt out of data sales and request data deletion. As of 2023, updates under the California Privacy Rights Act (CPRA) have expanded these protections.

Nebraska Data Privacy Act (NDPA)

Effective Jan. 1, 2025, the NDPA protects the personal information of Nebraska residents. Businesses must safeguard identifiable data, including names, health information, geolocation and browsing history of their users in Nebraska. It applies to any business that:

Does business in the state of Nebraska or those who produce a product or service consumed by residents of Nebraska

Processes or engages in the sale of personal data

Is not a small business, as determined under the federal Small Business Act

These laws — and others — highlight the increasing global focus on data accountability. Whether or not your business is directly affected, adopting these principles can enhance consumer trust.

Why Businesses Should Act Now

Investing in data privacy is more than a compliance measure — it’s a long-term strategy for building resilience and trust. Businesses that act now position themselves to thrive in an increasingly data-conscious world. Here’s how:

Building Consumer Trust: Demonstrating transparent and ethical data practices reassures customers that their information is valued and protected. This fosters lasting loyalty and brand advocacy.

Enhancing Security: By proactively strengthening data protections, companies can minimize vulnerabilities and significantly reduce the financial and operational risks associated with breaches.

Meeting and Exceeding Expectations: Consumers today are not just expecting businesses to safeguard their data — they’re choosing brands that prioritize it. Embracing robust privacy measures elevates your company as a leader in the eyes of a discerning audience.

Proactive Data Privacy Strategies for 2025

To protect your business and its customers, start implementing these key practices:

Conduct Data Audits: Map out the types of personal data you collect, store and share. Identify where it’s stored, who has access and how it’s secured. This will help you pinpoint vulnerabilities.

Strengthen Security Measures: Protect against breaches with encryption, two-factor authentication and firewalls. Regularly update software to patch vulnerabilities. Conduct routine penetration testing to uncover potential weaknesses.

Update Privacy Policies: Ensure policies are clear, compliant and accessible. Clearly outline what data is collected, why it’s collected and how users can opt-out or request deletion.

Empower Consumer Rights: Facilitate data access and deletion requests with intuitive tools. A transparent system demonstrates commitment to customer rights and enhances your reputation.

Secure Explicit Consent: Especially for sensitive data like biometrics, ensure users provide explicit, informed consent. A cookie management platform can help you maintain compliance while ensuring consumers can easily allow and deny tracking from your website.

Train Your Team: Educate employees about data privacy regulations and best practices. A well-informed team can prevent accidental violations and reinforce a culture of security.

Partner with Experts: Hire outside consultants or partner with legal and tech experts to ensure you’re in compliance with these changing laws. Regularly review your strategies to align with the latest regulations.

The Future of Data Privacy in Business

By taking a proactive stance on data privacy, businesses not only stay ahead of legal requirements but also demonstrate leadership in an increasingly competitive market. As consumers continue to value brands that protect their information, investing in privacy strategies is a win-win for companies and their customers.

Looking to improve your data compliance strategy? Swanson Russell specializes in helping businesses create trustworthy and effective data practices. Take a look at the work we’ve created, get to know our approach — then, contact us to learn more about how we can help.