Kansas City BBQ Legend Meat Mitch Awards New Business to Swanson Russell

Swanson Russell has been selected to work with Meat Mitch, the award-winning Kansas City BBQ brand known for its world-class meats, rubs, and sauces. Meat Mitch has earned global acclaim for its bold, championship-winning flavors, which are now available to consumers through direct-to-door delivery. 

Swanson Russell has been brought on board to accelerate Meat Mitch’s sales growth, beginning with a targeted strategy in media, social, and content development. As the business expands, Swanson Russell hopes to increase support for continued success.  

After over a decade of perfecting his craft, Mitch Benjamin created the Meat Mitch brand which includes their flagship Kansas City barbecue restaurant and a signature line of BBQ products that have dominated competitions across the U.S. and internationally. Meat Mitch is also a proud culinary partner of the Kansas City Royals, frequently providing meals for the World Champion team. 

“We’re thrilled to be working with such a highly regarded brand in the BBQ world,” said Brent Schott, CEO at Swanson Russell. “BBQ is a hardcore passion for the outdoor audiences that Swanson Russell knows so well. We're excited to use our expertise and get Meat Mitch’s award-winning products into the hands (and on the plates) of more people than ever before.” 

This exciting new partnership leverages Swanson Russell’s deep experience reaching outdoor audiences in agriculture, construction, and the green industry, making Meat Mitch a perfect fit for their focus on outdoor lifestyle and professional marketing. 

Swanson Russell is the nation’s leading agency for brands that work and play outdoors. Based in Lincoln and Omaha, Nebraska, we're on a mission to Make Belief™ by uncovering a brand’s reality, unleashing creative possibilities, and building trust over time with audiences everywhere. See the work we’ve created, get to know our approach — then, contact us to see how we can help.