- Outdoor Recreation
- DeliverablesAdvertising, Endemic Media, Motion Studio, Programmatic Media, Social Media, UX/UI
A GRAND GREETING FROM THE GREAT OUTDOORS
For years, Nebraska Game and Parks created unique campaigns for each of their permits, one for every category of hunter, angler and park user. But the overlap between those audiences meant their marketing strategy was ripe for streamlining. We built a singular brand platform to resonate with any and every park user. Our omnichannel, outdoor recreation advertising campaign was one big invitation to get outside — urging all Nebraskans to make the state’s diverse park system part of their plans.
CHILD-LIKE WONDER IN WIDE-OPEN SPACES
Nebraska Game and Parks had a rich story to tell for outdoor recreation enthusiasts and casual visitors. Its 75 parks cater to traditional hobbies like hunting and fishing, but they’re also a destination for casual activities like hiking, cycling and kayaking. All of it happens under the big sky and endless expanses unique to Nebraska. Our campaign — featuring video, social and digital placements — captured a sense of wonder in places waiting to be explored.
SLIGHT CHANGE OF PLANS
Our digital advertising reinforced visiting the state’s diverse park system but in diverse ways. On top of hunting and fishing, our campaign encouraged Nebraskans to plot a visit for more accessible activities like biking, camping and hiking.
DOUBLING DOWN ON A ONE-STOP SHOP
Our campaign landing page gave Nebraskans a single gateway to plan a park getaway. Visitors could buy their preferred permit, download Nebraska Game and Parks guides, explore park offerings and filter parks by their interests.
