- Outdoor Recreation
- DeliverablesAdvertising, Endemic Media, Motion Studio, Programmatic Media, Social Media
ENHANCING ANGLERS’ TIME ON THE WATER
For the last 90 years, Minn Kota has made fishing better for millions of anglers. No more fighting the boat. More fighting fish. This brand campaign celebrates the promise of leading anglers to the catch, demonstrated over Minn Kota’s long history and proven by countless grip-and-grins on social media.
The Gear That Has Your Back
Behind every great angler, there’s a Minn Kota that helped them get there — literally. Our anthem showed Minn Kota’s products in the background because that’s where they’re often found in customers’ photos on social media. We built our campaign video with real user-generated content to tell a powerful story about the brand and its place on the best anglers’ boats.
MORE CONNECTIONS WITH MORE ANGLERS
Every region has its own definitions of fishing, influenced by native species and environments. Minn Kota makes fishing equipment suited for all of them. To catch anglers’ attention in target markets, we created endemic digital and print ads tailored to their unique fisheries.
SETTING THE HOOK WITH A HELPFUL HUB
Our instant experience ad put Minn Kota’s product lineup in the palm of anglers’ hands. It allowed users to browse trolling motors, shallow water anchors and battery chargers on social media before sending them to Minn Kota’s website.
CONNECTING WITH THE ENTIRE CAST
The campaign landing page helps anglers discover which products fit their fishery and style. Whether they fish in rocky, freshwater lakes up north or along sandy coastal shorelines, visitors can explore every category or use buying guides to find the right Minn Kota product for them.
