Client: Rain Bird

A Higher Standard

  • Green Industry
  • Deliverables
    Advertising, Motion Studio, Positioning, Social Media, Websites

ELEVATING A BRAND BY RAISING THE BAR

In outdoor landscaping, there are two constants: technology advances quickly and new competitors are always entering the space. To help differentiate their line of commercial-grade products, we worked with Rain Bird to prove to contractors that their needs are front and center with every design decision. And with a host of new products and systems set to launch, the time was right to showcase the resiliency and dependability that set Rain Bird commercial irrigation solutions apart from others in the category.

PROMOTING A COMPLETE PACKAGE OF INNOVATION

Rather than showing individual landscape supply products, we showcased Rain Bird's system solutions for commercial sites knowing we would increase overall awareness, engagement and sales.

Vimeo Video 821070896

BEST IS ALWAYS BETTER

As an industry leader, Rain Bird truly holds itself to a higher standard than other irrigation manufacturers. So, we positioned them as the absolute best choice for customers’ irrigation needs.

Rain Bird Higher Standard Print Ad

USING SOCIAL TO STAY TOP-OF-MIND

In addition to paid media, we developed dozens of organic social posts for Rain Birds’ Facebook, Twitter, Instagram and LinkedIn accounts that featured specific commercial products and campaign messaging.

Rain Bird Higher Standard Social Posts
Rain Bird Higher Standard Social Posts
Rain Bird Higher Standard Social Posts
Rain Bird Higher Standard Social Posts
Rain Bird Higher Standard Social Posts

EYE-CATCHING QUALITY

We targeted contractors and specifiers through our paid media efforts, which included a series of programmatic display units designed to echo Rain Bird’s superior standards.

CONNECTING THE DOTS TO SHOW HOW RAIN BIRD DELIVERS

All tactics connected to a dedicated landing page where we provided information about the “Higher Standard” message, including details on all commercial-grade products and how to find a distributor.