- Agribusiness
- DeliverablesAdvertising, Motion Studio, Personality, Positioning, Product Launch
How We Helped Increase Irrigation IQ
Reinke was already a global leader in the industry. Then, they teamed up with CropX and their innovative soil monitoring sensors to help farmers increase yields by 10% with 30% less water. Our campaign introduced this revolutionary partnership with striking graphics and clean typography, standing out in a marketplace full of stoic farmers and common cornfields. Layer on messaging that forces growers to rethink the way they water and you have one smart approach to intelligent irrigation.
A Launch that Ruled
A hard-hitting, pre-roll video introduced the Reinke + CropX partnership while promoting technologies designed to help ag audiences everywhere take the reigns of their irrigation scheduling.
Using Impact to (Literally) Drive Traffic
Farmers spend a lot of time outside — and in their trucks. So we used eye-catching, outdoor placements to spread the news of CropX while promoting local Reinke dealerships.
Point of Sale that Upped the Game
Seeing is believing, so we created in-dealer displays showing off the advantages of the CropX sensor and reinforcing its ability to be up and running in minutes.
Technology this big comes with an even bigger story. But this audience doesn't go to a dealer with extra time on their hands. We channeled that insight into the rest of our point-of-sale materials with succinct messaging that was hard to ignore.
Supremacy Spelled Out
The intelligence of CropX is pretty impressive, but the details prove it's truly revolutionary. We shared the entire story in the Reinke catalog to demonstrate that when it comes to precision irrigation, this technology reigns above all else.
