- Agribusiness
- DeliverablesAdvertising, Content, Data & Analytics, Motion Studio, Positioning, Research & Trends, Segmentation, Social Media, UX/UI, Websites
CULTIVATING A DEEPER AUDIENCE CONNECTION
Nobody knows a field better than the ones who work it — except maybe the experts at Koch Agronomic Services (KAS). At a time when those in the agriculture industry were struggling to gain footing against an uncertain future — having to confront uncontrollable variables like severe weather swings, volatile market fluctuations and the ever-changing cost of inputs — we created “That’s Farming”: an agribusiness brand campaign rooted in understanding, truth and empathy.
WHEN IT COMES TO COMMERCIAL AGRICULTURE, CONFIDENCE IS KEY
We developed a messaging platform and creative campaign designed to connect on an emotional level. “That’s Farming” transcends basic product features and instead fosters confidence in the KAS brand.
TO COMBAT RISING UNCERTAINTY, WE SHOWED A LITTLE UNDERSTANDING
High-impact print ads allowed us to prove KAS is a reliable partner without relying on expected visuals and tired talking points.
KNOWLEDGE IS POWER, SO WE BUILT A LANDING PAGE FILLED WITH HELPFUL INFORMATION
Paid media was supported by a robust campaign landing page. This hub for video and article content is rich in practical education and research, allowing users to dig in and find relevant content.
BECAUSE HEARING YOU HAVE A FRIEND IN THE FIELD IS LIKE MUSIC TO THE EARS
Radio placements ensured our audience received a relatable message that amplified the brand’s perception as a knowledgeable and helpful ally.
That’s Farming
WHEN THE GROWING GETS TOUGH
To further elevate the KAS brand and drive awareness, we created a series of display ads. The focus: farming’s unpredictability and a nod to the resilience that keeps growers doing what they love.
