Outdoor Recreation
Adventure Doesn’t Wait. It Leads.
As Nebraskans, the pioneering spirit is in our blood. We know first-hand that people drawn to the outdoors have one thing in common: they live for the moment when they're free from the distraction of their phone, TV and the internet. To reach them, you have to understand why that freedom is important to them, and speak to it better than the rest of the pack. Taking the lead. And never blending in.
Brand Experience
With decades of experience on some of outdoor recreation’s biggest brands — and a staff full of hunters and anglers — Swanson Russell knows how to connect and make an impact.
Go Big or Go Home
We aim high. And shoot straight. By understanding the reality our brands face, we push them to explore new territory, and bring new customers along for the ride.
The Headlines
How to Supercharge Your Content with
AI
Faster content is easy, but better content takes intention. See our tips for turning quick drafts into pieces that perform.
Swanson Russell Wins Another First Place at National 2025 Best of NAMA
Awards
Award-winning work highlights partnership with Cattlemen’s Beef Board and a commitment to excellence in ag communications.
If AI is the Tool, Creativity is Still the
Weapon
Use AI to support, not replace, your creativity. Check out these dos and don’ts to keep ideas fresh and original.
Let’s Talk About What’s Possible for Your Brand
As an avid angler and hunter, Patrick understands the needs of outdoor audiences — because he is the audience. And, as a member of the American Sportfishing Association (ASA), the Outdoor Industry Association (OIA) and the National Sport Shooting Foundation (NSSF), he's directly connected to every aspect of the industry. Combine that with more than 15 years of marketing know-how and you have an expert ready to help you Make Belief with those who work and play outdoors.
Patrick Finnegan
Executive Vice President / Group Account Director
- 402-437-6475